Video can be a big help to your customers, a draw to your potential customers, and even bring new visitors to your site. And it's easier than you might think.
A blog can be a great marketing tool for a small business. It's great for your customers, it's great for the search engines, and it costs you nothing but time.
The web's a different medium from print, so copywriting's a little different too. Here are some tips for writing for your website.
When creating a website the most useful thing you can do is to think from your customer's perspective.
Us nice people sometimes think marketing is Just Plain Evil. It's not. That's just the dark side; we can work with the light side instead. Use the force, Luke.
Forget branding – let's think instead in terms of the spirit of your business.
