The Organiser sites
"I have been working on a very new project for my company – it is a very new field for me – blogs, twitter, facebook and so on, but I have been guided through all the jargon and technicalities in the safe hands of Emma and Kate who have infinite patience. They have been absolutely brilliant at explaining each stage of the process of a new web site, ebook etc etc. I would have no hesitation in recommending them to you, their breadth of knowledge and enthusiasm is contagious – so much so that I have commissioned them for two further projects. Praise indeed!!!" Jean Hunt, Organiser Publications
A good website is just one kind of marketing. You can connect your right people through your site or blog, but there are plenty of other social media too, and that's before you even look at the more traditional ways of reaching people.
On larger projects I often collaborate with Emma Newman, copywriter extraordinaire, who also has leet skills in information architecture, usability, and seo. (Did that just sound like wah wah wah? To translate: she's great at making websites easy to use for humans, and tasty to search engines.)
The Organiser sites are one such collaboration. Em is running the ongoing campaign, which involves blogging, facebook, twitter, and various offline stuff too – printed materials and the like. She and I sat down together to plan the sites and blogs, and I then went away to design and build it.
It was a very interesting project, and fairly experimental. Organiser Publications run a flourishing print business – they publishes booklets full of useful tips for organising weddings and other events, and their money comes from advertising in those printed guidebooks. The guidebooks are very much region-based, listing local suppliers, and so this model doesn't translate directly to the web, where your readers may come from anywhere in the world. So we spent a long time talking about how best to fill a similar role online.
There are three Organizer sites: the Prom Organiser, the Wedding Organiser and the Gay Wedding Organiser. I designed the sites with a similar layout and style, to create a consistent feel (or 'visual identity' if we want to get technical). With the two wedding sites, I collaborated with Organiser Publication's old web developer, who had built a directory engine which they wanted to keep. I took care of the main site, and gave him the styles to update the look of the directories to match.
Having finished the three Organisers, Emma and I went on to create Organiser Publication's own umbrella site.
Visit the Prom Organiser site
Visit the Wedding Organiser site
Visit the Gay Wedding Organiser site